Category: Marketing

Generative AI: Impact and Adoption Across Industries (Part 3 of 5)

by

Onur Gungor

in Management, Marketing, Technology

July 31, 2024

2–4 minutes

Generative AI: Transforming Industries (Part 3 of 5) • Discover AI’s impact across various sectors • Explore applications in finance and manufacturing • Learn about AI in creative industries and education • Understand AI’s role in enhancing customer service • Grasp the economic potential of generative AI • Preview the dual impact on job markets
The Mere Exposure Effect: Why Your Brilliant New Product Might Be Ignored

by

Onur Gungor

in Entrepreneurship, Marketing, Product Management

July 26, 2024

2–3 minutes

“Why would anyone ever use this product?“ If you’re building something new, I bet you’ve heard this more times than you’ve had hot dinners. And guess what? There’s a scientific reason behind it. Enter the mere exposure effect. The Harsh Truth Here’s the deal: People like what they know. Whether you’re buying gadgets, choosing software,…